Best Practices of Ezine Management
Where Do These Come From?
This list of best practices comes from the website known as James S. Huggins' Refrigerator Door.
On that site he has a page titled Best Practices for Ezine Newsletter Publishing and List Management.
This list is copied from that page.
On that page he provides additional information and explanations about each of these items.
Core Principles of Ezine Privacy
The Core Principles of Ezine Privacy are related to these Best Practices. The Core Principles form a "minimum" standard. These Best Practices form the ideal for which to strive.
Best Practices of Ezine Management
Best Practice 1
Confirm that new subscribers want to subscribe before adding them to the list.
Best Practice 2
Use a unique, unguessable code to ensure confirmations are valid.
Best Practice 3
Permit confirmation from other than the subscriber address.
Best Practice 4
If any request (e.g., subscription or unsubscription) is confirmed from a second address, return confirmations to both addresses.
Best Practice 5
Screen "vacation replies", "out of office replies" and "autoresponders" to prevent such responses from constituting confirmation.
Best Practice 6
Confirm unsubscription requests originating on the web or which are "click-through". Optionally confirm unsubscription requests originating with email.
Best Practice 7
Acknowledge all subscription administration actions.
Best Practice 8
Disclose the origination information for all administrative requests.
Best Practice 9
Provide a simple method for subscribers to terminate their subscriptions.
Best Practice 10
Provide alternative procedures for terminating subscriptions.
Best Practice 11
Include comprehensive unsubscription information in each mailing.
Best Practice 12
Remove undeliverable addresses from future mailings.
Best Practice 13
Ensure that lists are not used for abusive purposes.
Best Practice 14
Fully disclose terms and conditions of the use of addresses.
Best Practice 15
Fully disclose the nature and frequency of mailings.
Best Practice 16
Don't acquire lists for email.
Best Practice 17
One subscription, one list.
Best Practice 18
Develop, display and reference a Privacy Policy identifying all Personal Identifying Information (PII) collected by and for the ezine and guaranteeing privacy, confidentiality and limited use of all such information.
Best Practice 19
Protect email addresses of individuals disclosed in the publication.
Best Practice 20
Protect emails against "harvesting".
Best Practice 21
Ensure "open rate" and "click-through" tracking is not associated with Personal Identifiable Information (PII).
Best Practice 22
Ensure advertisers are not spammers, do not violate Terms of Service and promote legitimate products or services.
Best Practice 23
Follow laws, regulations and Terms of Service.
Best Practice 24
Maintain complete, accurate records.
Best Practice 25
Reconfirm old lists.
Best Practice 26
Disclose subscriber information in each email body.
Best Practice 27
Disclose subscriber information in each email header.
Best Practice 28
Include individual subscription details in the body of the ezine.
Best Practice 29
Provide your physical/mailing address and phone number.
Best Practice 30
Respond promptly to inquiries and spam complaints.
Best Practice 31
Provide whitelist info for your subscribers.
Best Practice 32
Individually address each email.
Best Practice 33
Disclose US CAN-SPAM info in each email header.
Best Practice 34
Disclose US CAN-SPAM info in each email body.
Best Practice 35
Limit the number of confirmation requests and fully disclose this number.
Best Practice 36
Provide an easy way to terminate confirmation requests.
Best Practice 37
Use a consistent subject line tag.
Best Practice 38
Use consistent "from" addresses.
Best Practice 39
Disclose all addresses used.
Best Practice 40
Disclose system function information.
Best Practice 41
Implement the list information address specified in RFC 2142.
Best Practice 42
Implement the abuse address specified in RFC 2142.
Best Practice 43
Implement the various miscellaneous addresses specified in RFC 2142.
Best Practice 44
Implement the standard headers specified in RFC 2369.
Best Practice 45
Implement the List-Id standard header specified in RFC 2919.
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